Mette spends her days turning big ideas into bold campaigns and making sure the right stories reach the right hearts at the right time. Her work is deeply purposeful. Every message, every campaign and every conversation exists to spark hope for children across South Africa. Before joining Breadline Africa, she led award-winning global marketing in the finance sector and, before that, built a fashion brand and digital agency from the ground up. Outside of work, she is happiest with a good challenge and cooking feasts for friends and family (offset by just enough sport).