Selina joined Breadline Africa in 2004 from its administrative partner, Isonka Trust. With a strong marketing and corporate background, she managed Direct Mail campaigns at Reader’s Digest and led fundraising initiatives for Grow Peace in Africa and Goedgedacht Trust across the UK, Ireland, the Netherlands and South Africa. She also worked on Direct Mail Newsletters for Abbeyfield South Africa within South Africa. At Breadline Africa, she strategically oversees donor acquisition and retention across Direct Mail, Telemarketing and Face-to-Face fundraising, keeping donors informed, appreciated and connected to the impact of their contributions. Known for her warm, donor-centred approach, Selina is passionate about building lasting relationships that help transform under-resourced communities. Kind, compassionate and deeply people-focused, she is family-oriented and brings a supportive presence to those around her. She loves connecting with people and is driven by a desire to serve others with care, purpose and compassion.